As a freelance designer, I designed and built a website on Squarespace for a small beauty business in Pittsburgh.
As the sole designer working with two business owners, I wore quite a few hats.
timeline
3 months
ROLE
Freelance Designer
Context
Brow & Crown Collective is the child of two like-minded business owners in the beauty industry. The clients desired a brand style and website that fit their vision of confidence, welcome, and whimsy.
Problem
Small business owners needed to establish a brand presence and website for a newly launched beauty business with an existing client base.
Goal
Design and build a site in time for the salon's grand opening.
Design Process
Through discovery work, we were able to identify our priorities for the site launch.
Research
Competitive analysis
Customer surveys
User interviews
Solutions
The site needs a photography-focused portfolio of work
The visual style of the site needs to match the eclectic style of their interior space
Users need to view each service page with portfolio images according to their selection
The user books through Square, so getting the client confident enough to book before sending them to a separate portal was vital
We successfully built a website that encapsulates their personality and provides users with enough information to feel comfortable (and excited!) to book an appointment.
Deliverables
Brand moodboard
Information architecture
Wireframes and low-fidelity prototype
High-fidelity mockups
Site launch on Squarespace
Results
This project was an opportunity for me to bring a brand to life from scratch, and the day we launched the site was thrilling!
Future steps are to monitor the site’s analytics and collect additional client feedback
