‍Helping Medicare beneficiaries better understand their mental health coverage‍

Screenshot of the Button section on the webpage

184K visitors engaged with our page that made Medicare’s mental health coverage easier to understand

Mission

Medicare.gov gets over 4.3 million visitors per month. It helps users find clear, trustworthy information so they can make smart healthcare decisions.

Problem

Medicare beneficiaries need to access mental health coverage information more easily.

Discovery

  • Quantitative: Adobe Analytics metrics
  • Qualitative: Cross-team research reports; UX, content, and tech audits; comparative analysis
Mental Health & Substance Use Disorders Page on Medicare.gov Screenshot

Solution

  • Designed a landing page as a navigational hub to reduce duplicate content
  • Explained coverage in plain language
  • Grouped and linked related pages to improve wayfinding; included trusted resources with context
  • Highlighted 988 lifeline for people in crisis

Significant page traffic increases of up to 43%

A series of screens from a website
BEFORE
Mental Health & Substance Use Disorders Page on Medicare.gov Screenshot
AFTER

Outcome

  • In May 2024, an email to 20.2 million Medicare beneficiaries directed users to the new wayfinding page about mental health coverage
  • 126K visitors to the landing page, 184K visits to subsequent pages
  • Significant page traffic increases of up to 43%
  • Key insights included users’ desire to find providers in their area and their interest in screening for preventive care

Project Details

VIEW LIVE SITE

CLIENT

Centers for Medicare & Medicaid Services (CMS)

timeline

7 months

Product

Medicare.gov static site

TOOLS

Sketch, Invision, Mural, Adobe Analytics, Qualtrics, Quantum Metric

PARTNERs

Fearless & CivicActions

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