We each read Alice's Adventures in Wonderland
, identified key themes and visual elements that spoke to us, and brainstormed together how they could be applied as metaphors to the creative industry.
The key art (designed by our Creative Director, Jeremy Martin) set the tone for the 3 months of social media posts, email communications, and the printed program book. The art style combines photos and illustrations into collages that capture a particular theme in each piece. Each designer worked on different pieces, which we pulled together under the theme; all pieces shown on this page are my own, with the exception of the key art that includes the falling Alice.